This was the LA Lakers versus the Philadelphia 76ers on January 28, 2025, at Wells Fargo Center which (and I had to look this up) is in Philadelphia. I was at a restaurant where the game was on TV in the bar. When I happened to glance up and saw it, I thrust my fists in the air and made a quiet cheering noise like a whisper, "Whaaah!"
Was it for the 76ers or the Lakers? Was it for LeBron James? An amazing play?
It was for a sponsor: "Libby: the reading app."
Yay for reading! Yay for libraries!
Libby Promotes Literacy as Proud Sponsor of the Los Angeles Lakers and the Lakers Literacy Program
" This multi-year sponsorship kicks off with the 2024-25 season and marks a long-term commitment to supporting California libraries. "
"Libby" appeared to be painted on the court floor but it was a virtual ad. This allowed for a sponsor of the LA Lakers to promote its brand on national TV while the Philadelphia audience could have been seeing the ad or logo for something entirely different.
I'm not much of a basketball fan, as you may have determined. But I am a fan of reading and I'm glad to have seen Libby being promoted on TV.
Read more, watch less.
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