Monday, February 17, 2025

I've never cheered so much at an NBA game!

This was the LA Lakers versus the Philadelphia 76ers on January 28, 2025, at Wells Fargo Center which (and I had to look this up) is in Philadelphia. I was at a restaurant where the game was on TV in the bar. When I happened to glance up and saw it, I thrust my fists in the air and made a quiet cheering noise like a whisper, "Whaaah!" 

Was it for the 76ers or the Lakers? Was it for LeBron James? An amazing play?

It was for a sponsor: "Libby: the reading app."

Yay for reading! Yay for libraries!

Libby Promotes Literacy as Proud Sponsor of the Los Angeles Lakers and the Lakers Literacy Program

" This multi-year sponsorship kicks off with the 2024-25 season and marks a long-term commitment to supporting California libraries. "

"Libby" appeared to be painted on the court floor but it was a virtual ad. This allowed for a sponsor of the LA Lakers to promote its brand on national TV while the Philadelphia audience could have been seeing the ad or logo for something entirely different. 

I'm not much of a basketball fan, as you may have determined. But I am a fan of reading and I'm glad to have seen Libby being promoted on TV. 

Read more, watch less.

Thursday, February 13, 2025

Camera One, Camera Two

Edited photo

Original image

The problem now is I lack motivation. How about an urban hike?

Without a goal, I'm pretty damned lazy. But with one, watch out. I'm committed as hell.

I got sick in January and, because of that, missed the half marathon I had been training for. I lazed around the house getting well but falling out of my exercise routine. As anyone knows, it's harder to start an exercise routine than it is to maintain one so I have been rather lax in getting back out there. 

  • "It's cold out there."
  • "I can do it later."
  • "I'm too busy."
  • "What for?"
These are examples of excuses I've been using. Also, when I walk longer distances (6 or more miles), I don't get anywhere because I generally confine my walks to the streets and trails in my own neighborhood. This can get a little boring.

Sometimes, I wonder about going somewhere. For example,
  • Old Town La Quinta is about 5 miles from where I live. This includes breakfast places, shops, restaurants, a brewery, and regular art and farmers markets - plenty of destinations. I have, in the past, walked the 10 miles round trip, stopping for a coffee along the way. (SilverRock Grill, along the way, is 4 miles and a nice stop for breakfast.)
  • Trilogy La Quinta is about 5.5 miles. Cafe Solaz is open for breakfast, lunch, and happy hour while Kitchen Ten Eleven is expected to open soon.
  • Downtown Indio is about 3 miles.
The point being, there are plenty of destinations within a reasonable walking distance (depending on your definition of "reasonable"). And, we - as in, a group of us - wouldn't have to walk both ways if we got other people to meet us there and drive us back. Exercise with a social carrot at the end.

There are other urban hikes such as El Paseo or parts of the CV Link but all of the ones mentioned above can be accessed from right from our own front doors.

I'm all for hiking. (I should really try to do more of it.) But even with hiking, you don't really get anywhere except to where you started from. You also have to drive to wherever it is you want to hike. What I like about urban hiking is it could really start from wherever you are.

I need some motivation. Anyone want to walk with me somewhere? 

Wednesday, February 12, 2025

My loyalty only goes so far.

Talking to you, Starbucks.

In an effort to reestablish itself as a premium coffee brand, Starbucks is making some changes. Among them, fewer opportunities to earn Stars in their Rewards program. The idea, originally, was to create brand loyalty and to lure customers into their stores.

Per the Terms of Use: 

Starbucks Rewards is one way in which Starbucks endeavors to reward and thank loyal customers for patronizing our business and purchasing Starbucks products. Starbucks Reward members are able to earn and accumulate "Stars" that can be redeemed for Starbucks Rewards Benefits.

One can earn Stars at a rate of two Stars for every dollar spent when paying through the Starbucks app. The more you spend, the more stars you earn and when you earn enough Stars, you get free stuff. For example, 200 Stars can be redeemed for a coffee drink such as a latte. 300 Stars can be redeemed for packaged coffee such as whole beans.

Additionally,

From time to time, we ... may offer you opportunities to earn additional "Bonus Stars" through special promotions.

Except, they also may not and that's what has been happening lately. No special promotions.

I admit it; I went to Starbucks exclusively when offered some sort of bonus in the form of more Stars which is to say my loyalty can be bought. I would go on Double Stars Day (earning four Stars per dollar), or on days when an extra 20 Stars were offered if I purchased a particular item or combination of items. Sometimes, I would be offered 100 Stars if I went a certain number of times in a week for any purchase of any size. If I wasn't getting something in the form of some kind of bonus within their loyalty Rewards program, then I wasn't going.

Starbucks CEO Brian Niccol has been at the helm less than six months. Has the change in the Rewards program supported a shift in the perception of Starbucks as more of a premium brand?

Not for me. Loyalty goes both ways. 

For better or worse, I've been a Rewards member forEVER and given a choice, I would always choose Starbucks over any other place for coffee. One reason, besides the Stars, is that I could count on a consistent product no matter where I went. I developed a taste for their coffee and had trouble enjoying coffee from anyone else. In short, I was addicted.

Two years ago, Starbucks had a promotion on their Christmas Blend coffee beans. I think it was half off at the time. I had never tried it so I bought a bag. It was good. 

The following year, they promoted their Christmas Blend again so I bought another bag. Every time I went into Starbucks that December, I bought another bag so long as the promotion was still in effect. Before I knew it, I had more than a year's supply of Christmas Blend taking up residence in my freezer. (I just finished the last of it.)

The last promotion Starbucks offered was for a cup of coffee which I could get for free on the Monday following the Super Bowl. Big deal. I can get that in any church basement or hotel lobby. In fact, there's free coffee every day in the lobby of the clubhouse where I live. 

I will not be getting a year's supply of that.

Ironically, at home, I generally brew coffee from beans that are roasted locally despite my recent stockpile of Christmas Blend coffee. I also seek out local breweries here and elsewhere. Other than locally roasted coffee for at-home consumption, I never developed the habit of supporting my local coffee shop like I've done with local breweries when out and about.

That's about to change. It's far past time that I developed a new habit: supporting local coffee.

Who needs stars anyway? If a Sneetch doesn't need them, then neither do I.

Monday, February 3, 2025

I say "sardines" . . .

 . . . you say,

"Ew," probably.

Once upon a time, I had sardines at a tapas bar and was pleasantly surprised. So, naturally, I went to Costco and bought a case. Not really. It was just six cans but the package had all the buzzwords: sustainably caught in the North Pacific Ocean, wild. . . .  I felt compelled to try them at home. Plus, canned sardines are a very shelf-stable protein source to keep in my pantry in case we are overrun by zombies. (They are also a source of omega-3s, vitamin D, iron, and calcium.)

After storing them for a period of time, I thought I should probably figure out what to do with them. I opened a can and tried one. Gastronomically speaking, I can say I was not looking forward to any kind of apocalypse. So they continued to sit, unopened, in my pantry.

Until one day, "Sardine Puttanesca" popped into my head. Where does a thought like that even come from? Lo and behold, I found a recipe on NYTimes Cooking for the very same thing. (By the way, the NYTims Cooking app is very good.) I proceeded to make them for dinner with no backup plan in case it didn't turn out.

I am pleased to report that it was delicious. I have two more cans of sardines and leftover anchovies (also called for in the recipe) so I plan to make Sardine Puttanesca again and again.

Try it and I'll bet that next time I say "sardines," you'll say "yum!"