" Starbucks will ultimately know as much about your day as Google and Facebook do. "
" In a statement, Howard Schultz, the chief executive of Starbucks, said, 'We see a future in which the Starbucks retail experience seamlessly extends to the mobile devices our millions of customers carry with them every day.'
Starbucks' relationship with Spotify allows members to listen to the same music that plays in their stores through the Starbucks app. It also allows members to influence what music is played and earn stars for in-app purchases.
Members can earn stars by using Lyft. They will also be able to tip their drivers with Starbucks eGift Cards.
The latest building block in their empire, in partnership with Chase Bank, is a Starbucks prepaid debit card.
Despite some possible rewards points complexity, Starbucks stands to reap a specific benefit from its card deal with Chase: better cash flow.
It's interesting, on a theoretical level, how businesses are blurring industry boundaries but scary, too, because we have to trust that these businesses will safeguard our information. Starbucks plans to invest over $250 million in technology in 2016. Let's just hope they get some good IT people for that.