Saw a print ad in The Maui News that used the words "Increasingly Preferred." Just like that, too, with the quotation marks. It was in a large, loopy, italics font that took up the center of the ad which was maybe 3 x 5 inches.
Increasingly preferred, what does that mean? More people liked us today than yesterday?
Did I mention? The ad was for a mortuary.
"Increasingly Preferred"?
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